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The rights of Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong adapted from table from Segmenting the Industrial Market, Lexington Books Dr. Kotler is author of Marketing Management (Pearson Prentice Hall), now in its four- teenth edition and the world's most widely used marketing textbook in Dr Kotler is author of Marketing Management: Analysis, Planning, Implementation and Control (Prentice Hall). He has authored several other successful books Philip Kotler - Marketing Management.pdf - Google Drive Philip Kotler. Kotler, Philip Marketing 1 Philip Kotler; tradução H. de. Ba Dr. Kotler's other books include Marketing Models; The New Competi- tion; Marketing Professional Services; Strategic Marketing for Educational. Dr Kotler is author of Marketing Management: Analysis, Planning, Implementation and Control (Prentice Hall). He has authored several other successful books Dr. Kotler is the author of Marketing Management. (Pearson), now in its fifteenth edition and the most widely used marketing textbook in graduate schools of