marketing mix for the brand comparison with their reactions to the same marketing mix element attributed to a fictitiously named or unnamed version of the product or service" (1993, p. 2). Research has shown the relationship of gender and the marketing mix (price, advertising spending, price deals, store image and distribution intensity). International marketing and strategy mix - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Local laws-it is not acceptable to show naked legs in adverts displayed in Muslim countries INTERNATIONAL MARKETING MIX: PROMOTION Push v/s Pull strategies Push strategy: International marketing and Trade 3. Module 3. Modes of entry into international markets Marketing research Entry strategies Export Strategic alliances and hierarchical modes 4. Module 4. International marketing mix Product decisions Price decisions Communication decisions Distribution decisions Marketing Plan 5. Module 5. Customs Customs concepts orientation, planning, marketing mix, marketing tactics and strategies affect the overall decision making in process organisations. Those already employed can reflect on their personal experiences. It is important that learners distinguish the correlation between analysing strengths, weaknesses, MAJOR ACTIVITIES IN INTERNATIONAL MARKETING
12. INTERNATIONAL MARKET ASSESSMENT
Assess alternative foreign markets
Evaluate the respective costs, benefits and risks of entering each market
Select those that hold the most potential for entry or expansion
13. FACTORS INFLUENCING MARKETENTRY METHOD
14.