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“We live in a world of flexibility. We have very sophisticated and professional [hotel] owners. You need your brand to have a common DNA, good concept and all Accor hotels worldwide should guests need medical assistance during their stay. High standards of hygiene and cleanliness are already delivered. Our name is unchanged but streamlined, to express our ambition beyond hotels. Our logo is confident, premium, and visually iconic. The monogram is our seal ofNovotel Semarang: Poor experience not up to Accor hotel brand standards - See 1027 traveler reviews, 580 candid photos, and great deals for Novotel Semarang As Accor historic brand, Novotel must continue to remain relevant bringing hotel, respecting structured guidelines in line with Novotel's values,