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Download Free PDF Exploring the Use of Personas in User-Centered Design of Web-based e- some design principles are needed to guide the design. It is based on the following key principles. User focus – the goals of the activity, the work domain or context of use, the users' goals, tasks. Like management, user-centred design is ostensibly a manual, or a textbook, or something else to read. the principles of user-centred design.Key principles for user-centred systems design. What is User Centered Design? User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase