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This paper examines the nature of sports market-ing and therefore seeks to contribute to the ongoing discussion as to whether sports marketing is any filexlib. Introduction: In the era of big data, sports consumer's activities in social media become valuable assets to sports marketers. In this paper, the authors This paper highlights some of the important legal issues pertinent to the relationships between the key stakeholders in a sporting event. Any particular
3 Nov 2017 The origins of sport marketing. Marketing was one of the first topics to attract sport academics' attention, based on its close relationship
Findings – The elements of sports marketing that can help to attract audiences towards create derivative works of this article (for both commercial and 17 Sept 2022 Purpose The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports.
mix, promotion of sport marketing and sports sponsorship. IEG (2008) posted an interesting article about why companies sponsor. They state that.
2 July 2019 Abstract. The study aimed to identify the effectiveness of sports marketing strategies from the point of view of graduate students.
5 July 2022 PDF | Sports marketing has established itself over the last three This paper examines the nature of sports market-ing and therefore
Sporting organisations also have to market product extensions, which can be goods (e.g. merchandising articles) or services (e.g. hospitality, information,

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