Newcomb's Model of Communication This model was given by Theodore Newcomb, a social psychologist who gave this model in "An Approach to the Study of Communicative Acts," published in 1953. This model talks about the purpose of communication to maintain social equilibrium or social relationships. communication theory, and in particular for the study of family socialization norms. Conformity implies a closed communication environment with one-way flow The Basic A -B-X Coorientation Model (based on Newcomb, 1953) X,. A:X. B:X. A. A:B. IMP MM. No IMP. omo; B : A. B. olcor."3--aAub's. model was motivated by the idea of cognitive balance: The George Gerbner Model of Communication is an extension of Lasswel's communication model. Gerbner's model consists of a verbal aspect, where someone observes an event and gives feedback about the situation, and a schematic model where someone perceives an event and sends messages to the sender. George Gerbner is considered a pioneer in NEWCOMB'S SYMMETRY THEORY Social psychologist Theodore M. Newcomb took Heider's idea of balance out of the head of one person and applied it to communication between people. He uses the term symmetry to distinguish it from balance theory and contends that we attempt to influence one another to bring about symmetry (or balance or equilibrium). by Theodore M. Newcomb (1953) It is based on psychological view of communication. Newcomb considered communication as a way in which people adjust to their environment and to each other. The model is based on the concept of balance between one's attitudes and beliefs and those that are important to an individual. ScholarSpace at University of Hawaii at Manoa: Home 4 1. ommunication and Information Technology 1. Adaptive Structuration Theory Role Of Information Technologies In Organization Change History and Orientation The model is intended to be irreducible, to highlight the essential communication entities and their interrelations, and potentially to cover all conceivable kinds of communication of meaning. 1 Introduction to Mass Communication Theory 3 Concept of Mass Communication 4 >The New Media Environment 4 The Role of Theory 11;'The Goals of Mass Communication Theory 12 Heider's Balance Theory 134 Newcomb's Symmetry Theory 134 Osgood's Congruity Theory 136 The Role of Media Gatekeepers 141 Festinger's Theory of Cognitive Dissonance 142