tion or Generation Y, born 1982-2003; and the newest, born since 2004, is yet unnamed (1991, p 32). However, Howe and Strauss predict this generation that characteristics of the latest generation, the millennial generation (particularly comfort with technol-ogy, openness to diversity, a global perspective, desire for luxury items), is a They exhibit contrasting characteristics as of the systematic differences in values, preferences and behavior that are stable over time (as opposed to maturational or other differences). The behavior of today's generations is different to the way the previous generations behaved. Gen X includes people who are born between 1965-1979. Gen Y employees, in particular Generation Y employees. This is important as an employee's motivation and performance has an impact on the company's success. Different generational members have different generational characteristics as well as individual differences and failure by mangers to Millennials (also known as Generation Y) were born between 1981 and 1996. This group got the name "millennials" because the oldest of them were entering adulthood at the turn of a new millennium (2000). Here are a few characteristics of millennials: They prefer to collaborate. The following characteristics are also common among individuals of Gen X. Individualistic in Nature As children, most individuals of Gen X grew up in an era with rising divorce rates Gen Y or generation Y is a term used to refer to individuals born between 1982 and 2004. They are also referred to as millennials. The focus in this article is on Generation Y or the Millennials who were born in or after the 1980s and who entered the labour market in the 2000s. They are higher edu- characteristics of the Millennial generation more widely. The concept of work orientation was originally estab-lished by British sociologist John Goldthorpe, Lockwood 1. Millennials are proactive and confident at work. They expect to work on different tasks and accomplish them on time. They also look for feedback about their performance. 2. They work well with others. Since millennials grew up in an environment with a diverse group of people, they are used to making friends and working with teams. Generation Y: Generation Y is also called millennium generation. (Schäffer, 2012) The ‚Y' comes from the English word youth. They were the first wave of the digital generation born into the world of technology. They are highly qualified in digital knowledge; therefore it is easy for them to quickly acquire the use of new tools and devices • The characteristics of millennial behavior are already seeping through to older generations— which accounted for 73% of luxury purchases in 2016. • This generates a widespread "millennial state of mind" that requires brands to act. It is characterized by three main traits: - Uneasiness. Millennials are keen to shape and influence the culture, prac-tices, and management of their Magazine. Common Characteristics of Generation Y Professionals. To some, members of Generation Y, also known as millennials, are liberal, insanely tech savvy, self-expressive, confident, and open to new ideas and new ways of doing things. To others, millennials are overly selfish, narcissistic, lazy, delusional and disloyal to a fault. a large number of organizations are influenced by Generation Y's characteristics. Currently, Generation Z is entering the labor market. The first Generation Z students started as