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This study tested 2 important theories in the history of mass communication research, agenda setting and cultivation, by comparing the effects of watchingEras Of Media Theory There are four main eras of media theory. The. Era Of Mass Society and Mass Culture This era of theory was started in the. Era Of The Different Eras of MASS COMMUNICATION THEORIES Communication Theories – explanations and predictions of social phenomena that attempt to relate mass 1. THE ERA OF MASS SOCIETY AND MASS CULTURE The era of mass society theory is characterized by overinflated fears of media's influence on “average” people and Four Eras of Mass Communication Theory - Free download as Powerpoint Presentation PDF File (.pdf), Text File (.txt) or view presentation slides online.