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Eras Of Media Theory There are four main eras of media theory. The. Era Of Mass Society and Mass Culture This era of theory was started in the. Era Of We will take a “historical” look at the evolution of mass · Era of scientific perspective on mass media (1940-1950) · Era of limited effects (1950-60s) The Different Eras of MASS COMMUNICATION THEORIES Communication Theories – explanations and predictions of social phenomena that attempt to relate mass FOUR ERAS OF MEDIA THEORY · The Era of Mass Society and Culture · Limited Effects Perspective · Cultural Perspectives · Meaning-Making Perspectives.1. THE ERA OF MASS SOCIETY AND MASS CULTURE The era of mass society theory is characterized by overinflated fears of media's influence on “average” people and 4. Name of Institution Era of mass society theory 1850-1940 • Mass Communication theories begins with a review of some of the earliest notions about media.