Step 5: Plan for the evolution of your brand. Your brand style guide is a living, breathing document. You will end up learning what works as you use it, and you can always add to it or adjust the information. The most important thing is to set a solid foundation by creating one. For example, you might describe your brand as "modern, friendly and a trusted advisor.". Be sure to be honest in your style guide and explain what your business is about in clear language that's easy to understand. 2. Logo. Your logo design is the visual heart of your company's brand identity. It establishes everything from your color Design Elements You Need to Include in Your Brand Style Guide. This post was updated to include information about social media brand guidelines that were made in our updated Style Guide Template. Creating a style guide for your business is a big deal. Establishing a consistent brand voice, tone, and—yes—when and how to use capital letters Put the various elements of the brand style guide together. The second step in creating an effective brand style guide is to put the different components of the brand style guide together. You can then pick a freelance designer or an agency that can communicate your ideas to the world. Let's look at the various elements of a brand style guide. Have you ever been shopping, reading a magazine or just browsing the internet and immediately recognized a brand based on their colors, logo or fonts? Chances It is typically a single page document that outlines the 7 core visual elements of your brand: Logo. Variations of Logo. Colors. Fonts. Photos. Patterns/Textures. Icons/Illustrations. Just like the 5 Brand Tone words work together to create a unique brand feeling for your Mood Board, the 7 elements work together to create a unique look that is Elements of a Brand Style Guide. Overview. A high-level view of the brand, it's promise, values, proposition, and brand positioning - this includes both vision and mission. These statements should be short and succinct, with keywords, taglines, and phrases highlighted. Evolution. With that in mind, let's tackle the six steps of creating a comprehensive brand style guide from start to finish: 1. Define your brand ethos. It helps to start your style guide by summing up the big picture of your brand with a motto or short statement. This is particularly useful for larger, public brands. Most importantly, brand style guides should always embody the brand identity. Here are some essential elements to include in your brand style guide: Brand story or intro. Logo. Color palette. Typography. Image/photography guidelines. Tone of voice. 15 Brand Style Guide Examples. Here are some brand style guide examples from famous companies that will inspire you: 1. Jet.com. FirstBorn is a creative agency handling branding, visual, and digital strategies for its clients. For their client, Jet.com, FirstBorn crafted an established identity for the eCommerce company. In terms of typography A brand style guide is the Rosetta Stone for brand development, keeping your creative assets and messaging consistent across all media and channels. It builds out your visual identity and persona with target-audience insights and messaging guidelines based on deep research and competitive analysis. Your brand style guide delves into the A brand style guide is a brand document that details the correct settings for all branding elements, like themes, logos