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In the second collection of The Best Digital Marketing Campaigns in the World, If you are about to integrate a presentation or a PDF, be. Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, 1 Optimising your digital marketing strategy. 2 Market Analysis. 2a Audience Personas. 2b Customer segmentation and analysis – converting content.The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to. this guide gives you a bit more direction as you strive to make your business grow. To your future success! ~ Dan Morley. CMO, Netmark. DIGITAL MARKETING