Guidelines and Procedures Branding Guide Institutional Marketing and Communications. Menu. Home Marketing Managers Staff SLCC Today Guidelines Salt Lake Community College. 4600 South Redwood Road Salt Lake City, UT 84123 801-957-SLCC (7522) Student Services Hours: Monday - Thursday: 8 am - 7 pm | Friday: Guidelines. Please refer to the instructions on the CSULB Brand Central page additional information.. Use of the University Name on the Web and Items will explain rules and codes regarding outside vendors or websites.. Please use one of the following branding on event flyers, brochures, email signatures, and other marketing material. General Guidelines. Primary Trademark. Secondary Trademarks. Use of Trademarks. Official Color Palette. Proportional Color Usage. Acceptable Color Variations. Communications Color System. Brand Architecture. branding elements. It contains specific illustrations, guidelines, and examples of the approved usage of the Blinn College District institutional logo, seal, spirit marks, and athletics logos. Through a consistent use of Blinn's logos and branding elements, we protect the legal status of our logo as a representation of the Blinn College District. The Springfield College logo should never be recreated or typeset. Only official logo files should be used in our communications. These files can be downloaded from brand.springfieldcollege.edu. IDENTITY 8 The primary color option for our logo is maroon (PMS 202). To maintain legibility, it should be used on lighter backgrounds and images. Bringing the Cornell SC Johnson College of Business brand to life consistently in all of our marketing communications will raise the profile of the college in the world and help strengthen the identity of the college and its schools. Below you will find the guidelines, resources, and tools to learn how to bring the business college to life. When the tagline appears as a lockup with the logo, it should be solid black when on a light background, and solid white when on a dark background—sized to the width of the "THE CITY UNIVERSITY" When it appears without the logo, it should be 70% black, preceded by the name of the College, which is solid red. Dare to be Wise. YORK: Dare to be Wise. Tier II sites have less stringent branding requirements than Tier I, but should at a minimum include: A carleton.edu URL Maintained in the college content management system (currently Reason, soon community instance of WordPress) or other college-approved tool. (Primary site maintainers have some input on plug-ins.) What is a Brand? A brand isn't just a logo or a tagline. Branding refers to everything from logos, the website and other visual representations of the College, to print publications including flyers, brochures and advertising, to every interaction Nassau Community College (NCC) has with students, parents, visitors or the public at large. The Algonquin brand identity stands out from other educational institutions by carrying the characteristics of our college identity into our communications and making it easy for people to recognize us. Consistency is essential in achieving these goals. The Algonquin Wordmark is our primary logo and should be used in full colour whenever possible. The guidelines that follow are meant to help the Albright community convey through words and images the inherent traits and character of the College. These traits were discerned through rigorous market research, which was then used to develop a new brand str