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Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy Essentials of marketing : a marketing strategy planning approach. by Perreault; Joseph P Cannon; Edmund Jerome McCarthy. Print book. English. 2019. 16th ed. can trust that this new edition of Basic Marketing—and all of the other teaching and learning more emphasis on the process of marketing strategy plan-. Kotler, he is co-author of the German edition of Marketing Man- agement. Approaches to Marketing Strategy 549 | Basic Competitive. So you can trust that this new edition of Basic Marketing—and all of the other teaching and learning materials that accompany it—will satisfy your needs. Basic Marketing pioneered the “four Ps” approach to organize and describe managerial marketing for introductory marketing courses. This new edition covers the Title: Essentials of Marketing: A Marketing Strategy Planning Approach. Author(s):, William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Edition: 17.