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behavioral theory of the firm from Richard Cyert – the famous Cyert and March (1963) being in the late stages of completion. (Williamson, 1996a, p. 351) Behavioural Theory of the Firm has become a classic work in organizational theory, and is one of the most significant contributions to improving the theory Richard M. Cyert is Professor of Economics and Management at Carnegie Mellon University. James G. March is Professor of Management and Professor of Political The Behavioral Theory of The Firm (1963) Richard M. Cyert and James G.The behavioural theories of the firm started developing in the early 1950s. Some of the seminal work may be traced in Simon's article 'A Behavioural Model Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s. 210 Pages·2014·2.63 MB·8,308 Downloads·New! This book provides an overview of behavioral decision theory and related research findings