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JAH9 New Single & Video "Ma'at (Each Man)" Out Today! (VP Records)

JAH9 KEEPS IT LIGHT AS A FEATHER ON NEW SINGLE & VIDEO "MA'AT (EACH MAN)" OUT TODAY

NEW YORK, NY – Jamaican singer and yogi Jah9 releases her brand new single “Ma’at (Each Man),” accompanied by a beautiful visual directed by Samo Kush I. Jah9’s new track, available today, Nov 15th on VP Records, is the follow-up to her hit “Heaven (Ready Fi Di Feeling)” and continues to build anticipation for her forthcoming album in 2020.

Through “Ma’at (Each Man),” Jah9’s mix of spoken word and soaring melodies float gently over a throbbing dub bassline. Half-way through the track’s instrumental break, Jah9 pivots into a nimble poetic delivery deconstructing what it means to live a righteous lifestyle. The difference in the way she wields her voice is palpable and intentional, indicating a balance in the way she applies her craft.

The video is a stunning collage from Jah9. Whether she is front and center against a stark white backdrop or basking in her element amongst her natural surroundings in Jamaica, she commands the viewer’s attention.

The title “Ma’at” is derived from the ancient Kemetic (African) system of spiritual cultivation. The principles of truth, justice, balance, order and harmony govern all aspects of life and when these divine laws are put into practice it culminates in man’s evolution towards divinity. The chorus itself invites us to “keep it light as a feather,” inspired by an analogy on how the dead would be judged based on how they live. Their hearts would be weighed against a feather on a scale to determine their ultimate resting place. These principles are a key part of Jah9’s life and yoga practice, which heavily feature Egyptian kemetic sequences.

“I speak about the karmic cycle and its real implications for the individual relative to their actions. No actions go unnoticed, and I am ever reminded that what we pay, will be weighed, when we meet our judgement day. For I, it represents a coming of age, an initiation into the real meaning of social & personal responsibility, an understanding that fosters self-discipline and strength of will; the key tools for rising above karmic forces,” Jah9 explains.

LISTEN TO “MA’AT (EACH MAN)” NOW ON ALL PLATFORMS:
https://jah9.lnk.to/Maat-Each-Man

WATCH VIDEO:
https://youtu.be/72VfopDFKDg

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