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A mission statement is a way to clearly state the purpose your organization serves. It should cover what your business does, and why it does it. That can be Mission statements define your organization's purpose and its primary objectives. They are set in the present tense, and explain why you exist as a business,How to write a great mission statement · 1. Start with a market-defining story · 2. Define what your business does for its customers · 3. Define what your business