Social Media Audit Template Step 1 Create a spreadsheetand write down all the social networks you own and the owner for each. Step 3 Evaluate the needs for all your social media profiles and create a mission statement for each. For example: Instagram Profile—To share company culture and company achievements. The All-in-One Social Media Workbook What is Social Media? Social Media is about sharing, communicating and publishing knowledge and information online. It encourages openness by way of voting, commenting, posting and following. PDF | On Feb 1, 2011, Alan Cann and others published Social Media: A Guide for Researchers | Find, read and cite all the research you need on ResearchGate One in six (16%) have used social media to get information about an emergency • TV news (63%) • Local radio (44%) • Online news (37%) •Facebook (14%) •Local gov website (12%) • Disaster agency website (10%) •Mobile apps (7%) •Twitter (6%) •Text alerts from local government (6%) •Flickr (2%) Source: Red Cross Why should you care? Here are the basics. Use the right platform and focus in on it for better ROI. 1. Facebook: Best for men and women 25-55 (but more for women). Industries: fashion, entertainment, real estate, sports, health & wellness, news (NOT FAKE NEWS), and marketing. 2. Instagram: Popular with 18-35-year-olds, more women than men. The purpose of this social media style guide is to outline the style guidelines for the official social media accounts and social media accounts affiliated with the university. This document provides information on best practices for managing social media channels and writing compelling, engaging copy, while aligning with E Us brand voice and Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that • Show your kids healthy and unhealthy examples of social media use. • Teach them to be thoughtful. • Encourage as much face-to-face interaction as possible with your kids and their friends--including group dating--as a balance to their online socializa- tion. 3 AIR FORCE ACADEMY SOCIAL MEDIA GUIDE Leaders Social media and social networking have evolved to become the primary communication methods used by today's Airmen, families and leaders. The dynamic nature of social media allows people to interact with diverse audi-ences in an informal and transparent environment. It's an avenue for leaders to By engaging with social media as a part of our communications about the University, we create additional avenues to effectively tell the wonderful stories about our people, places and programs in a cost-effective and meaningful manner. Social media offers the opportunity to interact with a broad scope of EKU constituents both locally and globally. GUIDE TO CREATING A SOCIAL MEDIA STRATEGY 6 Step 5: Adjust Your Strategy as Needed Once you've analyzed your current campaign, resolve to do more of what is working and revise things that are not working. Re-write your content strategy based on your analysis to reflect your new understanding. You will direct or target social media advertising to children under 13 years old. • PEW RESEARCH CENTER. is an excellent source for accurate data about social. media user demographics. Use its . 2018 SOCI