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The seller makes use of this. Page 3. relationship for building and maintaining goodwill with the prospective or current buyer. OBJECTIVES OF PERSONAL SELLING.Clearly it is up to you to determine the agenda for each meeting, thinking about business priorities, sales targets, and dealership performance measurements. Individual customers purchase product for their personal use and not for any other purpose. Example: Wi-Fi for home. Categories of customers based on sales. 1.7 ORGANISATION OF SELLING UNIT​​ The main objective of any business firm is to sell effectively its goods and services to the consumer at reasonable prices. Achieving sales objectives. Seminar objectives. Contents. Methods. Organisation. The participants will establish priorities to reach sales objectives. By far, the most important objective of personal selling is to convince customers to make a purchase. Salespeople accomplish this when they offer detailed Increase in Profitable Sales: The goal of marketing activities is to increase profitable sales by satisfying the want of consumers over the long run. Personal. The salesman creates a desire among the prospective customers to buy the product to satisfy specific needs. (iv) Concluding Sales: The ultimate objective of