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Personalized ads on Facebook: An effective marketing tool for online marketers Journal of Retailing and Consumer Services 39 (2017) 230–242. With business costs rising, why should small businesses focus on Facebook marketing? By looking at a brief history of marketing, social media marketing, Advertisement is one of the vital marketing activities in the modern business environment. It is any paid form of non-personal communication by anFacebook Ads allow businesses to spread content on Facebook to specific targeted audience in exchange of a payment (Newberry 2016, cited 27.1.2017). The price