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A manual cost-per-click (CPC) bid means that you pay for each click on your ad. For CPC campaigns, you set a maximum cost-per-click (max CPC) bid. A bidding method that lets you set your own maximum cost-per-click (CPC) for your ads. This differs from automated bid strategies, which set bid amounts for youA bidding method that lets you set your own maximum cost-per-click (CPC) for your ads. This differs from automated bid strategies, which set bid amounts for I recently spoke with a Google employee who revealed that Google is planning to remove the manual CPC bidding method within the next one to two years. Manual CPC is the opposite. To start, you set each bid, or the maximum amount you're willing to pay per click. Additionally, you're only charged when a