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a healthy diet, Article 14 of the Law on the Modernization of the Health System dated from January 26, 2016 recommends a synthetic and simple nutritionelectronic discount on healthy foods was trialled in the SHOP study. A 12.5% cost discount led to a 10% increase in fruit and vegetable purchases (see. Heart Providing incentives electronically (e.g. SNAP electronic benefits transfer or supermarket loyalty cards) rather than physically (e.g. paper voucher or coupon). This publication provides information on the use of price policies to promote healthy diets and explores policy developments from around the WHO European.